Background
House 2 Home Plans

Builder-Aligned Design Intelligence

Premium Isn't Luxury. Premium Is Not Having to Guess.

Most people think premium lives in finishes. Builders know it lives in what's actually written down.

1,500+homes built
30+years' experience
37%fewer permit delays
Premium Isn't Luxury.
Premium Is Not Having to Guess.
Background
The Builder Problem

The Part Nobody Sees

Custom homes are built on thousands of decisions. Those decisions don't happen in one room, in one meeting, with everyone present. They happen over time—between designers and clients, across revisions, through conversations the builder can't always attend.

01

Hidden Decisions

Hidden doors, pocket walls, ceiling transitions, fur-downs, custom stair geometry—decisions that only matter when everything around them is non-standard.

02

Incomplete Translation

If those decisions don't make it into the plans clearly and completely, the builder inherits them later—mid-build—when crews are already moving.

03

Real-Time Reconciliation

At that point, nobody is wrong. But somebody pays. The builder reconciles the gap in real time.

04

Hidden Cost

That reconciliation costs time, money, and attention—and often forces work to be torn out, redone, or re-sequenced.

Background

Angle 7

Premium margin bleeds where architectural decisions stop short of full instruction.

Premium margin isn't lost because builders are careless. It's lost because architectural intent wasn't fully translated into construction reality.

Explicit Assemblies

Value

Intentional Transitions

Value

Aligned Details

Value

Zero Guesswork

Value

The Story

How House 2 Home Plans Works Differently

"We don't treat plans as illustrations. We treat them as instruction manuals."

Every conversation that matters gets captured. Every condition that departs from 'cheap and standard' gets called out. Every place where interpretation would normally occur gets resolved on paper instead. Not as scope of work. As architectural design done thoroughly enough that scope can be written accurately.

Ty Howerton
Technical Exhibit // 2413-07
What This Looks Like
in Real Projects
H2H Seal
COORD_INTEL_v7

Margin Protection Lens

What This Looks Like in Real Projects

Fewer Mid-Build Discoveries

Plans drawn to a commercial level of detail, where assemblies are explicit, transitions are intentional, and finishes align.

Tighter Execution

Fewer 'this wasn't on the plans' moments. Fewer situations where crews have to stop, tear out, and redo work.

Protected Outcomes

Fewer late decisions forced under schedule pressure. Fewer arguments about what was promised versus what was drawn.

Background

Strategic Briefing

Recorded this specifically for you—because the details matter.
The Hidden Cost of Design Risk - Click to watch
Watch the Breakdown
Background

Operational Outcomes

Fewer mid-build discoveries
Fewer 'this wasn't on the plans' moments
Fewer situations where crews have to stop and redo work
Fewer late decisions forced under schedule pressure

For

  • High-end and luxury custom home builders
  • Builders who know details matter even when they're invisible
  • Builders who want plans that carry their weight instead of creating work

Not For

  • Stock-plan builders
  • Builders comfortable with vague drawings
  • Projects where missing detail is considered normal
  • Anyone relying on the field to 'figure it out'
Background

The Certainty Check

Identify Where Premium Is Exposed to Risk.

The Certainty Check is a focused architectural review to identify where decisions were discussed but not fully documented, where interpretation will be forced during construction, and where rework is likely to occur. We limit this to 7 Certainty Checks per month to keep it disciplined and honest.

Only 7 Certainty Checks available this month.

Direct with Ty Howerton

Not ready to book?

Download the Builder's Architectural Clarity Checklist to identify where vague drawings are inflating your contingencies.

House 2 Home Plans | Premium Positioning